A successful content marketing strategy is key to your business’s online success.

LinkedIn Promotion for B2B

LinkedIn is the fastest-growing social network and for a good reason: B2B employees use it all the time to connect with professionals in related companies and industries. Use LinkedIn to promote your B2B content and get it in front of the relevant audience.

Dedicating Sufficient Resources

Content marketing can significantly boost your bottom line, but if you don’t invest sufficient resources, you’ll never see the benefit you want. Content marketing isn’t free: just like anything else, you get out what you put in.

Don’t Dismiss Email

Email marketing still offers the highest ROI per dollar spent: that’s why so many companies still use it to sell their wares.

Content for Sales

Not sure about what kind of content your audience wants? Work closely with your sales department to figure out customer needs so that you spend your limited marketing dollars wisely.

Don’t Ignore Paid

Although using content to drive organic traffic is a great idea, paid still has its place, especially if you’re starting out.

Refine Your Buyer Personas

Do you know who your buyers are? If not, you could be incorrectly tailoring your content.

Publish Frequently

Google and other search engines reward sites that update their information regularly.

Applying Your Content Marketing Strategy

Don’t forget, simply creating the right content isn’t enough: you need to apply your content marketing strategy too. Be rigorous and stick with it.