An illustration is the visual representation, created either in form of sketch, photograph, picture or any other artwork, to clarify or dictate information from newspaper article, story, essay or poem. In today’s modern world illustrations are created with the help of various computer software applications. They can either be two dimensional or three dimensional illustrations. However, the question arises that why illustration are created or needed? Well, this article answers the question about why illustrations are needed.

Convey the message – if you want to express an idea which is otherwise difficult to explain or takes a lot of time to describe, illustrations are used. The brain of the human functions in such a way, that they have tendency to grasps visual representation much more quickly than verbal or written information. In addition to this, it also helps to convey the message to those who have hearing disability.

Education – illustrations are used in education from the very beginning of human’s life. A child begins to understand the world around them with the help of illustrations. Not only it will educate children but, it can also help them develop their imagination. This is the reason why there are illustrated books for children. A good illustration book can create big impact on the child’s future. However, illustration is not only limited to educating children, but they are also used to teach people of all age group about complicated mechanical, engineering, scientific and many more concepts.

Advertisement – if you are a business, advertising plays a very important role of promoting your product. However, not all people will remember your brand neither do they have any time to watch your commercials. In such cases, an illustrated advertisement plays a crucial role. As mentioned earlier, people have tendency to grasps visual representation quickly and it stays in their memory for a long time. So when they are out in a supermarket looking for some utility, they can quickly identify the illustrated advertised brand.

Illustrations can also help companies or businesses to advertise on the internet. In today’s modern world, people almost spend at least half of their day on the internet and an illustrated advertisement on such medium can prove to be very beneficial to any company. Despite of other internet advertising methods such as videos and photographs, illustrated advertising is much more effective and efficient. Let us see some of the advantages of illustration over other advertising methods:

– Illustration can load quickly on web page when compared to photograph or video clip.
– Illustrated advertising are cost effective compared to video advertising.
– Illustration can elucidate or clarify and describe more information than a camera photograph.
– Illustration can easily be modified or customised.